New Sony Design

“Do what has never been done before. “Always stay one step ahead.” These expressions have underscored our corporate philosophy since the very beginning, and have always represented the backbone of Sony’s design philosophy of “Building high-performance, easy-to-use, beautiful products with a distinctive Sony flair.” This is the philosophy-indeed the policy-behind a long line of Sony designs. During the Salone del Mobile taking place in Milan, the Sony Design Center will showcase Sony Design x Master Craft Lombardia project, a truly intriguing exhibition at the Palazzo dei Giureconsulti.

Along with Sony’s design philosophy and electronics technology cultivated over the years, Lombard artists and artisans have dedicated their ingenuity and professionalism to crafting prototypes conceived by Sony Design. 10 proposals focusing purely on design presented, all of them tied up in the underlying concept to propose a new product appearance. They are ultimately aimed at creating a pleasant relation among human, product and space.

The creations include wooden, marble or leather shelves with built-in speakers; seats with leather or fabric upholstery whose headrests emit soft and soothing notes; picture frames and other solid marble objects that hide tiny speakers and in some cases small light and scent sources; specially processed glass panels containing monitors; or galvanized, laser-engraved coffee tables that contain video projectors allowing presentations of movies and business content easy and beautiful at the same time.

You can find more information here.

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