Angel & Anchor’s approach to branding was rooted in understanding the bar’s core values and translating them into a visual language. They conducted extensive research, including interviews with the owners, staff, and regular customers, to gain a deep understanding of the bar’s personality and the experience it wanted to create. The result was a brand identity that was both sophisticated and approachable, reflecting the bar’s desire to be a destination for both locals and visitors alike. Here’s a breakdown of the Southside Social branding project:

Decoy Medium is a typeface that is known for its playful and whimsical nature. This playful nature is further emphasized by the brand’s use of bright colors, bold typography, and a quirky, cartoonish aesthetic. The brand identity is further enhanced by the use of illustrations. These illustrations are not just random images; they are carefully crafted to tell a story, evoke emotions, and connect with the customer.

This restaurant is a celebration of Chinese culture and cuisine, offering a diverse range of dishes, from traditional favourites to modern interpretations. The menu features a variety of dim sum, dumplings, noodles, and stir-fries, all prepared with fresh ingredients and authentic flavours. The restaurant’s atmosphere is vibrant and lively, with a focus on creating a welcoming and inclusive environment. The staff are friendly and attentive, providing excellent customer service. Authenticity is a key element of the restaurant’s identity.