Luxury is not just about the product, but about the emotions, memories, and experiences it creates.
The Essence of Luxury
Luxury is often associated with exclusivity, rarity, and high-quality materials. However, the essence of luxury goes beyond these superficial characteristics. It is rooted in the emotional connection people have with a product, the experience it provides, and the memories it creates. A luxury product is not just a physical object but a symbol of status, sophistication, and refinement. The emotional connection is often tied to the brand’s heritage and history, as well as the craftsmanship and attention to detail that goes into creating the product. Luxury products are often designed to evoke a sense of exclusivity and scarcity, creating a sense of FOMO (fear of missing out) among consumers. The experience of owning a luxury product is often tied to the memories and emotions associated with the brand, such as the feeling of pride, satisfaction, or joy.
The Design Process
The design process for the Hermes resale shop, repair workshop, and office was guided by the fundamental question of what is the essence of a luxury product. The team of designers and architects worked closely with the brand’s heritage and history to create a space that reflects the values and aesthetic of Hermes. The design process involved a deep understanding of the brand’s DNA, including its history, values, and aesthetic. The team conducted extensive research on the brand’s heritage and history, including its archives, museum collections, and customer feedback. The design process was iterative, with multiple iterations and refinements to ensure that the final product reflected the brand’s essence.
The Result
The result of the design process is a unique and captivating space that reflects the essence of Hermes.
The Birth of the Hermes Store
In 1992, Hermès, the renowned French luxury fashion house, embarked on a journey to redefine its retail experience. The company’s founders, Thierry and Robert Hermes, had a vision to create a unique and captivating store that would showcase their exquisite craftsmanship and timeless elegance. The first Hermes store in Paris, France, marked the beginning of this innovative design process.
Analyzing the Architectural Style
The design team began by analyzing the architectural style of the Renaissance-era building. They studied the proportions, materials, and ornate details that characterized the era. This research helped them understand the essence of Renaissance architecture and its values. The team identified key elements such as symmetry, balance, and harmony, which were essential to the design process.
Reinterpreting the Architectural Essence
The goal of the design process was to reinterpret the architectural essence of the Renaissance era from a contemporary perspective. This involved reimagining the building’s original design to make it relevant and appealing to modern customers.
The design incorporates a range of materials, including steel, glass, and wood, to create a cohesive and sustainable building.
The Concept of the Proposal
The proposal aimed to create a continuous architectural value by merging classical aesthetics with modern technology.
The staircase is a focal point of the building, drawing the eye upward and toward the top floor. The staircase’s design is a blend of modern and traditional elements, with a minimalist aesthetic that is both elegant and understated.
The Design Process
The design process for the building was a collaborative effort between architects, engineers, and interior designers. The goal was to create a space that was both functional and aesthetically pleasing.
